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Media Relations

Media Contact

Bob Giuliano
T: +1 610-328-1051

Marketing Communications Contact
Vancive Medical Technologies

Suzanne Kelly
T: + 1 312-629-4607

Metria™ Wearable Sensor by Vancive Medical Technologies to be Featured on BBC1

Bang Goes the Theory to explore self-monitoring and health


CHICAGO – April 18, 2013 – Metria™ wearable sensor by Vancive Medical Technologies™ will be featured on Bang Goes the Theory, scheduled to air on BBC 1, April 22 at 19:30 GMT, and will explore if self-monitoring 24/7 can improve health.

“The experiment on Bang Goes the Theory involves three generations of a family wearing Metria for seven days,” said Colleen Ward, Vice President Global Marketing, Vancive Medical Technologies. “It is exciting to see that our product can bring a family together and promote a healthy lifestyle.”

Metria™ Informed Health technology platform is a portfolio of products for physiological monitoring for a variety of health, wellness and clinical applications, and is based on Vancive Medical Technologies’ advanced adhesives, materials and manufacturing. It also includes technologies from Proteus Digital Health and BodyMedia, Inc.

To learn more about the family’s experience using Metria to monitor their health, tune in to BBC 1, April 22 at 19:30 GMT.

To learn more about Vancive Medical Technologies, visit
Metria is a trademark of Avery Dennison Corporation.


About Vancive Medical Technologies

Vancive Medical Technologies makes inspired advances that lead to intelligent results. The business uses the most advanced adhesive and material technologies to create products that make healthcare easier for everyone. Vancive Medical Technologies is an Avery Dennison business headquartered in Chicago, Illinois. For more information, visit




About Avery Dennison

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit


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